Responsible Gaming

Gambling as Entertainment, Not Income

Gambling is designed as a form of paid entertainment. Every game of chance carries a built-in mathematical edge that means, over time, most players will spend more than they win. Treating gambling as a reliable source of income or a way to recover financial losses can lead to serious harm. Setting a firm budget before you play — and accepting that budget as the cost of entertainment — is one of the most effective habits you can build.

Keeping track of time is equally important. It is easy to lose awareness of how long a session has lasted, particularly when playing online. Setting a timer independently of any platform feature helps maintain that awareness.

Recognising Problem Gambling

Problem gambling can develop gradually. The following signs may indicate that gambling has moved beyond recreation:

  • Spending more money or time gambling than you intended
  • Chasing losses by placing further bets to win back what was lost
  • Borrowing money or selling possessions to fund gambling
  • Neglecting work, study, family, or social commitments because of gambling
  • Feeling anxious, irritable, or restless when not gambling
  • Concealing the extent of your gambling from people close to you

Recognising these patterns in yourself — or in someone you care about — is an important first step.

Free Support Organisations

Several independent, free-to-use organisations provide confidential help for people affected by gambling harm. These are not affiliated with any gambling operator.

GamCare operates a National Gambling Helpline in Great Britain, available by phone and online chat. It also runs a forum and structured counselling programmes. You can reach GamCare at 0808 8020 133 (freephone, 24 hours a day).

Gamblers Anonymous runs peer-support meetings based on a twelve-step programme, with groups meeting in person and online across many countries.

BeGambleAware provides information, self-assessment tools, and referrals to treatment services across Great Britain.

Gordon Moody offers residential and online treatment programmes for people experiencing severe gambling disorder in Great Britain.

Practical Self-Help Steps

You do not need to wait for a crisis to take action. The following steps can help anyone maintain healthier gambling habits:

  • Decide on a loss limit before each session and stop when you reach it
  • Never gamble when you are stressed, upset, or under the influence of alcohol
  • Balance gambling with other leisure activities so it does not become your primary pastime
  • Take regular breaks during any gambling session
  • Talk openly with a trusted friend or family member about your gambling habits

Protecting Young People

Gambling products are intended for adults only. If you share a device with younger household members, consider using parental control software to restrict access to gambling websites. Independent tools such as Gamban can block gambling content across devices at a software level and are available as a standalone subscription service.

Getting Help Outside Great Britain

Support services exist in many countries. If you are based outside Great Britain, searching for your national gambling help service or contacting a mental health helpline in your country is a reliable way to find local resources. The Global Gambling Guidance Group (G4) maintains an international directory of treatment providers.